Visual events are on the rise, with more and more organizations are shifting towards online business operations and activities. Digital events, also popularly known as virtual events, are taking over traditional events because they prove to be equally effective as in-person events. It takes a different level of planning and strategic decision-making for organizations and businesses to organize an event. Organizing an event on a digital platform can lead to a long-term and lasting impact on the event attendees; however, event organizers should have proper engagement with the participants of the events. Businesses can also hire Virtual event management services for managing their digital events and virtual sessions.
9 Tips for Increasing Engagement at Virtual Events
Here are the 9 tips for increasing the engagement of people at virtual events-
- Interaction at virtual events
Engagement should happen organically when a large group of attendees is at the same place. If engagement at virtual events is forced, people would not feel connected to discussions and conversations in the events. Most people working at an organization are attracted to music, laughter, friendly talks, and interactive discussions.
- Live speakers for virtual events
Many virtual event organizers feel that engagement could be solved by creating engagement with involving more and more people such as famous speakers, lecturers, and others. The event attendees should learn, connect, and interact with the experts and professionals addressing the events.
To make virtual events more interactive and engaging, event organizers should boost engagement by setting goals for events. When event planners are sure of the events’ expectations and outcomes by studying the event goals, they will be able to develop well-laid plans for carrying out the events. Setting goals for virtual events will increase the brand awareness that can drive leads for the businesses from the sponsors.
- Event platforms with customized capabilities
It is important to customize the virtual events through intuitive tools. Personalization at the virtual event is a parameter that should never be ignored as it increases engagement. The online platform where event organizers host the event should offer a customizable interface, various types of widgets, interactive tools, creative communication methods that will allow the organizers to increase the interactivity of the attendees as much as possible. Customization enables the event organizers to create a unique and distinctive atmosphere and aura in the virtual event so that the attendees remain interested throughout the event.
- Schedule breaks in virtual events
When event organizers plan out events on virtual platforms, the event planners and organizers need to schedule breaks in between the events to give the attendees a break. Expert event planners claim that organizing an event without giving breaks to the attendees tends to make them tired. Constant event sessions can reduce attentiveness, create fatigue, and cause people a lack of motivation in people. To make sure that the attendees remain well-rested and attentive at all times, there should be short breaks so that the attendees can freshen up to feel refreshed and comfortable.
People have started using mobile devices instead of using laptops and computers. Mobile phones are handy and easy to carry from one place to another. They have become a replacement for laptops and computers as they are more convenient. They are also comfortable to use as one doesn’t have to give glued to one spot to use them. Hence, mobile phones offer great scope to event planners to host events. Digital event organizers need to make the virtual event available to the audiences on mobile phones. This way, attendees would attend the virtual event no matter where they are without any distractions.
As long as the virtual attendees have an internet connection and their mobile phones, they will sign into their account and attend the virtual meeting or conference from any part of the world. Through the use of mobile apps, engagement can be easy and seamless.
Making a virtual event more interactive could be done by introducing visual effects. Event planners and organizers should encourage presenters to use multi-media slides and graphics to expand the engagement. Adding visual effects in the virtual events will make them more lively and interesting, keeping the audience’s attention.
- Shorten the session length at virtual events
Though it could be extremely difficult for an event planner to cut down the time of the virtual event session, it is imperative to make sure that the event is of quality. Holding the attention of the attendees is a hard task in itself, and a long presentation can look dragged on and boring. Keeping the virtual event short and crisp should leave a lasting impact on the attendees. Also, during this short span, the presenter should maintain a certain level of excitement and enthusiasm. The best timing for an event is around thirty to one hour, so the attendees stay until the very end of the event. Pauses and breaks are imperative in between to keep the audience engaged.
Chat rooms can help in promoting interaction and engagement in virtual events. The attendees can drop their queries and questions in these virtual chat boxes and rooms in subjects that interest them. As an event planner and organizer, make sure to set up chat and conversation rooms for discussing specific hot topics and subjects for a more comprehensive interaction.
While hosting a virtual event, the planners should ensure that the lighting and camera are in tune with the presenter. The face of the event presenter should be lit and visible. A backup plan should be in order to avoid technical errors during the events.