By the start of September, advertisers like you will finally get to use the new and improved keyword tool, which Google boasts to be a strong combination of the Keyword Tool and the Search-based Keyword Tool.
The Power of Two
Just how strong is the new keyword tool? Well, to give advertisers like you the idea here’s a run-through of the Keyword Tool and the Search-based Keyword Tool. Combine the forces of these two and you have the prowess of the new keyword tool. Now you understand why AdWords advertisers are all giddy with excitement!
The Keyword Tool. This AdWords feature helps you get your new keyword ideas. All you have to do is enter a description below – either a word or a phrase – and the tool will generate some keyword suggestions to use. You could also simply type in your website address on the toolbar and it will automatically give you some suggestions.
The Search-based Keyword Tool. This feature, on the other hand, is deemed to be more intelligent because it is more precise; it generates keyword suggestions based on actual queries on the Google search page along with different 谷歌排名 of top pages. It also does some matching to specific pages on your website.
AdWords: Always Aiming for Improved Efficiency
Google emphasizes that the new keyword tool will improve AdWords efficiency, as it is expected to do the following tasks:
- Making search options flexible;
- Making keywords refinement easy;
- Filtering results more effectively by word or keyword match type;
- Allowing advanced options for mobile and local searches;
- Prompting easy removal of duplicate keywords; and
- Allowing easy addition of negative keywords.
The Keyword tool is an essential part of Google AdWords, and with this big improvement set for implementation come September, advertisers like you will surely find the AdWords program more beneficial to your marketing campaign.
Market analysts say that consumer spending is getting more conservative as Americans aim for getting the best value for their dollar. Consequently, it will then take a lot more convincing skills from advertisers like you in pitching your product or service. Thankfully, with the new keyword tool, you’ll be well-prepared to target a more discriminating market.